Rinske Brand operates at the intersection of culture, society, and urban development. As an entrepreneur, researcher, author, and speaker, she contributes to forward-thinking insights and practices shaping the future of cities. She is the founder of BRAND The Urban Agency, serves on the boards of several cultural organisations and think tanks, and regularly writes as a columnist for Gebiedsontwikkeling.nu, a leading platform on urban and area development in the Netherlands. She is also the author of the book ‘Heart, Head, Hands – Guide for Citymakers’. This book presents a model for culture-led urban development. The book illustrates how cultural and creative spaces are vital to the essence of cities, offering a strategy to unite the realms of real estate, culture, and government.