This manual will illustrate how a concrete project of La Pergola, a cultural pavilion situated in a marina in the Spanish city of Valencia, can serve as a learning opportunity for other underused places around the world, when we extract important and essential secrets behind it. This example will teach us lessons which can be used further in placemaking processes around the world – transformation of underused public space, community inclusion, quality programming or raising awareness among the public. If you are a municipal civil servant wanting to improve the urban environment in your city in a way beyond the standard procedures or you are a local resident or placemaker dissatisfied with the current condition of public space in your neighbourhood, this manual is for you.