Placemaking Europe

Laska Nenova

Zealous Nut, Managing director of BG Be Active Association Bulgaria

  • Organisation
    BG Be Active Association Bulgaria
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Laska Nenova has over 25 years of international project management and marketing experience leading people, organizations, projects, and campaigns. She is passionate about creating and implementing large-scale initiatives and campaigns promoting behavior change for people's health and well-being and strives for her work's results to have a societal impact. For the past ten years, Laska has led the global NowWeMOVE campaign advocating for the human right to move.

Currently, Laska Nenova is the managing director of BG Be Active Association Bulgaria. Laska is also a founding board member of Placemaking Europe and a FitWel (the world's leading certification system committed to building health for all) ambassador.

Which additional experience/skills can people of Placemaking Europe reach out personally to you for?

Health-enhancing physical activity promotion and campaigns; marketing, functional fitness; strategy and opportunity identification; youth work; Moving and Health, Communication , tactical urbanism

Country

Bulgaria

Social Networks
Which of the main themes of Placemaking Week Europe can people reach out to you for?
  • Future-proof cities through placemaking

  • BG Be Active Association Bulgaria

Describe one of the projects you are most proud of

I have several projects which grow and change and I am proud of all of them. In the placemaking realm, this would be _Spot Bulgaria project which I initiated back in 2017 and through which we introduced the concept of placemaking on a national scale in Bulgaria. The project is currently running and growing and developing. I am also very proud of the achievements of MOVE Week - www.moveweek.eu an initiative which I manage since 2012 on the Europen Scale, No Elevators Day - https://no-elevators-day.nowwemove.com/ is also a project I am super fond of, I have the European School Sport day project So, indeed a very tough question and the project is just not one. But let's say that being part of the development of Placemaking Europe is the project I am very proud of.

Link of the project you are most proud of

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