Much of my professional experience has focused on cultural diplomacy, especially on shifting the paradigm of "the beauty export" towards "ethic, not only aesthetic". The importance of this approach lies in human-and-nature-oriented, egalitarian projects which engage local communities to make cities livable.
I have experience in elaborating strategies, researching trends, conducting case studies, developing interdisciplinary projects as well as in public speaking. I have knowledge of recommendable practices within the place and nation branding, viral public space projects and emerging tendencies in culture.