I am an innovation designer, creative strategist and project manager specialised in the cultural dimension of nation and place branding, as well as in human-friendly cities. My main focus lies in creating a positive impact on the cities we live in by developing sustainable, responsible and inclusive projects. Based in Warsaw, I work for the Adam Mickiewicz Institute - a state institution aimed at promoting Polish culture worldwide and enhancing international cultural cooperation.
Much of my professional experience has focused on cultural diplomacy, especially on shifting the paradigm of "the beauty export" towards "ethic, not only aesthetic". The importance of this approach lies in human-and-nature-oriented, egalitarian projects which engage local communities to make cities livable.
I have experience in elaborating strategies, researching trends, conducting case studies, developing interdisciplinary projects as well as in public speaking. I have knowledge of recommendable practices within the place and nation branding, viral public space projects and emerging tendencies in culture.
Placemaking for innovation
Cities and culture
The Adam Mickiewicz Institute is a national cultural institute, whose mission is to build and communicate the cultural dimension of the Poland brand through active participation in international cultural exchange. The role of the Institute is to facilitate a possibility of creating international joint projects in all fields of arts and culture. Cooperation formats range from organising study visits, grassroots and large-scale projects to job-shadowing and sharing knowledge.
In 2017, at the Adam Mickiewicz Institute, I initiated my first international placemaking project. It was an urban intervention carried out in Vilnius by Polish architects from NO Studio in cooperation with the Vilnius City Municipality. The project aimed at using the urban intervention as an integrating and community building action to revitalise some objects in Justiniskes district. The concept of the project was based on making a surprise for the residents who were also involved in the design process. It resulted in creating a tailored to the local needs, permanent and inclusive project which became a local meeting point for the residents.
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