Based on placemaking a public/private partnership was started at the Schouwburgplein in Rotterdam. This ppp evolved in the 7 Square Endeavour programme. This programme is an international collaboration and sustainability programme with a mission to prepare cities for the future. On a local scale the programme anticipates worldwide urbanisation and the adverse consequences of this such as pollution, heat stress and flooding. The goal is a resilient and CO2 neutral area in 2030. The Schouwburg square acts as an experimental area for new innovative technologies, cyclical processes and business models. The square in Rotterdam is the first in a series of seven worldwide.